Entertainment

The Secret Life of Walter Mitty, as is well known by anyone who has read the source material or seen a trailer for the new movie adaptation (out Dec. 25), is about the difference between daydreams and real life. Mitty imagines himself in outlandish and heroic situations while his real life is as bland as can be.

Viewers of the upcoming movie may think that one new element of the Mitty tale is particularly fantastical: his eHarmony customer-service experience, in which a representative of the online-dating service regularly calls him on the phone to talk about his romantic problems and offer advice. It turns out, however, that the eHarmony plotline is less an example of typical Mitty-ish fantasy and more an example of a new model for the cinematic product tie-in business.

(MORE: Read the Short Story The Secret Life of Walter Mitty Online)

That’s because…

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